Search Engine Optimization is an advanced mix of techniques used best in conjunction with your own business website. The purpose of SEO is to get your business website to appear organically (In the free areas) when people search for certain keywords or phrases on the major search engines, putting your service or product in front of them based on their search criteria.
70% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)
There are two types of SEO – onsite and offsite.
Focuses on using keywords, internal links, creating original content, and structuring your website in specific ways to help search engines identify the content your website offers and serve it up to people searching for such content.
Focuses on building the strength of your website by doing things outside of your website. A common way to build off-site SEO is to provide content creators of respected websites with links to research you’ve conducted, so when they publish content you get traffic back to your site and build link strength.
Examples of the types of clients that often see success with this digital marketing tool: any client with their own hosted website.
Search engine optimization or (SEO) continues to be one of the most difficult things for many businesses to understand.
These 8 SEO Stats are Hard to Ignore when you’re trying to justify whether or not you should be investing in search engine optimization.
1. 93% of online experiences begin with a search engine
2. Google owns 65-70% of the search engine market share
3. 70% of the links search users click on are organic
4. 70-80% of users ignore the paid ads, focusing on the organic results
5. 75% of users never scroll past the first page of search results
6. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
7. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
8. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position